Registrants are reminded that they are responsible for social media content associated with them, even if they did not post the content. They are also reminded to be careful when answering questions about NHS alternatives to chiropractic treatment.
03.05.23
A recent Investigating Committee meeting considered a complaint that a wellness business owned by a chiropractor posted a photo of a patient’s child on social media without the parent’s permission. The chiropractor had not posted the image themselves, but it was posted on their behalf (after a misunderstanding) by a person managing their social media presence.
The GCC would like to remind all registrants that the Social Media Guidance applies to all accounts that are associated with them, and that they have some control over – whether or not they are actively posting the content themselves, or if it is being posted on their behalf.
A recent PCC panel considered a complaint bought by consultant paediatrician regarding advice given by a chiropractor to the parents of a baby with plagiocephaly (flat head).
While this condition can be successfully treated by suitably qualified chiropractors, there are alternative treatments available through the NHS. The complainant paediatrician expressed concern that, when the parents raised concerns about the cost of a extended treatment plan for their baby, the chiropractor responded that “treatment was not available on the NHS” (meaning the condition could not be treated by the NHS). The chiropractor responded that they had meant that the chiropractic treatment for the condition was not available on the NHS.
The GCC would like to remind all registrants of the importance of clear communication, and that standard F1 of The Code enforces that you must
explore care options, risks and benefits with patients, encouraging them to ask questions. You must answer fully and honestly, bearing in mind patients are unlikely to possess clinical knowledge.